Meier Marco

M.Sc - Information Systems

Marco Meier is a research assistant at the Department of Information Systems and Services (ISDL). Prior to that, he studied Information Systems (B.Sc.) at the Nuremberg University of Technology and then moved to the Otto-Friedrich University of Bamberg for the Master's program in Information Systems. During his master studies he spent a semester abroad at the National Taipei University of Technology in Taiwan. In addition to his studies, he worked for six years at DATEV eG in Nuremberg, first as an associated student and then as a product manager.

Selected Publications

Meier, M., Maier, C., Reis, L., and Weitzel, T. (2021)
Amazon Prime Video Yesterday, Netflix Today: Explaining Subscribers' Switching Behavior from a Retrospective
Proceedings of the 29th European Conference on Information Systems (ECIS), Marrakesch, Marokko

View Abstract
Video-on-demand (VoD) services attract millions of subscribers around the globe. Despite their popularity, practice shows the interesting behavior of subscribers of VoD services switching regularly between different providers, such as Netflix or Amazon Prime Video. To sustain their revenues due to subscriptions, providers need to understand the reasons why subscribers switched to other VoD services. While existing research with a prospective point of view explains that users develop switching intentions between different services because of, for instance, dissatisfaction, there is scant research on their actual switching behavior from a retrospective. By analyzing interviews with 23 subscribers that switched VoD services, findings reveal five switching causes and three switching barriers that together explain switching behavior between VoD services. With that, the findings contribute to switching research by identifying switching causes and switching barriers, zooming in on causes of subscribers’ dissatisfaction with VoD services, and studying switching behavior from a retrospective.

Meier, M. and Maier, C. (2021)
Exchange Traded Funds (ETFs): A qualitative study explaining retail investors’ switching behavior to IT-enabled investments
Proceedings of the 27th Americas Conference on Information Systems (AMCIS), Montreal, Canada

View Abstract
Investing money set aside in stocks or funds is becoming increasingly attractive as central banks hardly pay any interest. A recent trend shows that retail investors are investing in exchange-traded funds (ETFs), because they enable risk diversification and require little administrative effort, so that even experienced retail investors are switching from stocks to ETFs. To explain this behavior, we draw on migration theory and conduct a qualitative study. Our results suggest that such switches are based on five perceptions, characterized as pull, push, and mooring factors and that two different patterns of switching behavior exist. We contribute to research on IT-enabled investments by (1) showing that context-specific perceptions, such as perceived risk reduction, influence retail investors’ switching behavior to ETFs, (2) highlighting that these perceptions let some retail investors invest in stocks and ETFs in parallel, and (3) explaining why experienced retail investors switch to ETFs.

Awards