Hund Axel

M.Sc. – International Business

Axel Hund is a research assistant at the Chair of Information Systems, in particular information systems in the service industry. As part of his scientific education at the Otto-Friedrich-University he spent two semesters abroad at the University of Wollongong in Australia. He also completed a six-month internship at the international automotive supplier Bosch and worked as a management consultant in Argentina. His interest in digital technologies started through his early involvement in various startups.

At the chair, he is part of the research project SENECA, which investigates digital innovations in a corporate context in cooperation with the German Graduate School in Heilbronn. On the one hand, the project investigates how different factors (e.g. IT governance, knowledge management, or innovation processes) have to be adapted in incumbent companies to create digital innovations.

On the other hand, the topic of organizational design in the digital age is deepened in order to understand how grown organizational structures can and must change due to the omnipresent digitalization. In this context, modern approaches to innovation units (e.g.: Digital Innovation Labs) and their workflows are in particular focus.

In teaching, Mr. Hund is responsible for the subjects ISDL-ISS3-M: IT Value Creation and ISDL-WAWI-B: Scientific Work in Business Informatics.

Selected Publications

Hund, A. (2020)
Recombination in Times of Pervasive Digitalization: A Review
Proceedings of the 41st International Conference on Information Systems (ICIS), Hyderabad, India

View Abstract
Recombination is central to innovation. Stated in simple terms, recombination is the idea that new things are created by combining existing things in new ways. Over time, the application of recombination to different contexts and the influence of pervasive digitalization led to increasingly specialized conceptualizations of recombination. This review takes stock of current research by reviewing 90 articles across 49 different outlets and four leading IS conferences. Building upon the findings, this review makes three key contributions by: (1) Organizing existing knowledge on recombination by inductively developing a typology of four different types of recombination, (2) Addressing the missing focus on digital technology with four propositions that theorize how pervasive digitalization affects recombination, (3) Highlighting new directions for future research by developing specific research questions.

Mattke, J., Maier, C., Hund, A., and Weitzel, T. (2019)
How an Enterprise Blockchain Application in the U.S. Pharmaceuticals Supply Chain is Saving Lives
MIS Quarterly Executive (18:4), (p. 245 - 261), http://dx.doi.org/10.17705/2msqe.00019 (VHB-JOURQUAL 3 Rating: B)

View Abstract
This article describes the MediLedger Project, which has built a blockchain ecosystem application that will prevent counterfeit pharmaceuticals from entering the U.S. pharmaceuticals supply chain. From the lessons learned, we recommend to 1) use a "benevolent dictator" and base governance on "consensus through collaboration", 2) to not store verified transactions on the blockchain but to instead store the verification on the blockchain, 3) to use zero-knowledge proofs to verify product and transaction authenticity while preserving full privacy 4) and to use blockchain application capabilities that are not found in traditional technologies, to fix ineffective IS landscapes.

Hund, A., Holotiuk, F., Wagner, H., and Beimborn, D. (2019)
Knowledge Management in the Digital Era: How Digital Innovation Labs Facilitate Knowledge Recombination
Proceedings of the 27th European Conference on Information Systems (ECIS), Stockholm-Uppsala

View Abstract
Knowledge is widely regarded as a crucial organizational resource. In the pursuit of finding novel solutions to problems, organizations combine and re-combine knowledge and resources in different ways. This ultimately leads to innovation, which often is viewed as the ultimate reason d'être for organizations. While there exists a rich literature strand on knowledge management, the pervasive digitalization of entire industries creates new challenges. Different areas of knowledge are converging and organizations struggle with managing the rapidly increasing amount of heterogeneous knowledge. An increasingly popular approach to master the challenges of knowledge creation and recombination in the arena of digital innovation is the creation of Digital Innovation Labs (DIL). Although DILs provide a promising approach to the current challenges of innovating in a digital environment, we have only limited insights about DILs. To uncover how DILs facilitate knowledge management and recombination we conducted several case studies in different industries. Our results show how knowledge enters the DIL, how knowledge is applied and recombined and how knowledge is exchanged between units. Most importantly, we identify six key mechanisms that DILs use to master the challenge of knowledge management and innovation in a digital era.

Awards